:root{--navy: #21295c;--deep: #065a82;--teal: #1c7293;--ice: #e8f0f4;--accent: #f2a65a;--ink: #1f2733;--muted: #5a6b7b;--line: #d7e2e9;--bg: #f4f8fa}*{box-sizing:border-box}body{margin:0;font-family:-apple-system,Segoe UI,Roboto,Helvetica Neue,Arial,sans-serif;color:var(--ink);background:var(--bg)}button{font:inherit;cursor:pointer}button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:2px solid var(--teal);outline-offset:2px}.wordmark{font-family:Georgia,Times New Roman,serif;font-size:26px;letter-spacing:.12em;color:#fff;display:flex;flex-direction:column;gap:2px}.wordmark span{font-family:inherit;font-size:11px;letter-spacing:.08em;color:var(--accent);font-style:italic}.wordmark.dark{color:var(--navy)}.login{min-height:100vh;display:grid;place-items:center;background:var(--navy)}.login-card{background:#fff;border-radius:12px;padding:36px 32px;width:min(380px,92vw);display:flex;flex-direction:column;gap:14px;box-shadow:0 18px 50px #00000059}.login-note{margin:0 0 6px;color:var(--muted);font-size:13.5px}.login-user{text-align:left;border:1px solid var(--line);background:var(--bg);border-radius:10px;padding:12px 14px;display:flex;flex-direction:column;gap:2px}.login-user:hover{border-color:var(--teal);background:var(--ice)}.login-user span{color:var(--muted);font-size:13px}.shell{display:grid;grid-template-columns:240px 1fr;min-height:100vh}.rail{background:var(--navy);color:#fff;padding:28px 18px;display:flex;flex-direction:column;gap:28px}.rail nav{display:flex;flex-direction:column;gap:6px}.nav-item{display:flex;align-items:center;justify-content:space-between;gap:8px;width:100%;text-align:left;background:transparent;border:0;color:#c7d2e2;padding:10px 12px;border-radius:8px;font-size:15px}.nav-item:hover{background:#ffffff14;color:#fff}.nav-item.active{background:var(--deep);color:#fff}.badge{font-style:normal;font-size:10.5px;letter-spacing:.04em;background:var(--accent);color:var(--navy);border-radius:999px;padding:2px 8px;font-weight:600}.rail-user{margin-top:auto;border-top:1px solid rgba(255,255,255,.15);padding-top:16px;display:flex;flex-direction:column;gap:3px;font-size:13.5px}.rail-user span{color:#93a3b8}.link{background:none;border:0;color:var(--accent);padding:4px 0 0;text-align:left;font-size:13px}.content{padding:36px 44px;max-width:1080px}.module-head h1{margin:0 0 6px;font-family:Georgia,Times New Roman,serif;font-size:30px;color:var(--navy)}.module-head p{margin:0 0 26px;color:var(--muted);max-width:64ch}.panel{background:#fff;border:1px solid var(--line);border-radius:12px;padding:22px}.panel h2{margin:0 0 14px;font-size:17px;color:var(--navy)}label{display:flex;flex-direction:column;gap:4px;font-size:13px;color:var(--muted);margin-bottom:12px}input,select,textarea{font:inherit;color:var(--ink);border:1px solid var(--line);border-radius:8px;padding:9px 11px;background:#fff}textarea{resize:vertical;width:100%}.primary{background:var(--deep);color:#fff;border:0;border-radius:8px;padding:10px 16px;font-weight:600}.primary:hover{background:var(--teal)}.primary:disabled{background:var(--line);color:var(--muted);cursor:not-allowed}.seeds{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:18px}.seeds button,.seed-inline{background:var(--ice);border:1px solid var(--line);color:var(--deep);border-radius:999px;padding:8px 14px;font-size:13.5px;text-align:left}.seeds button:hover,.seed-inline:hover{border-color:var(--teal)}.seed-inline{margin-bottom:12px;display:inline-block}.chat{display:flex;flex-direction:column;gap:10px;min-height:120px;max-height:52vh;overflow-y:auto;padding:4px 2px;margin-bottom:14px}.bubble{max-width:72ch;padding:11px 14px;border-radius:12px;white-space:pre-wrap;line-height:1.5;font-size:14.5px}.bubble.user{align-self:flex-end;background:var(--deep);color:#fff;border-bottom-right-radius:4px}.bubble.assistant{align-self:flex-start;background:#fff;border:1px solid var(--line);border-bottom-left-radius:4px}.chat-input{display:flex;gap:10px}.chat-input input{flex:1}.chat-input button{background:var(--deep);color:#fff;border:0;border-radius:8px;padding:0 18px;font-weight:600}.chat-input button:disabled{background:var(--line);color:var(--muted)}.legal-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;align-items:start}.respuesta{margin-top:14px;background:var(--ice);border:1px solid var(--line);border-radius:10px;padding:14px;white-space:pre-wrap;font-size:14px;line-height:1.55}.mkt{display:grid;grid-template-columns:320px auto;gap:24px;align-items:start}.plantilla{width:420px;background:#fff;border:1px solid var(--line);border-radius:4px;overflow:hidden;display:flex;flex-direction:column}.pl-head{background:var(--navy);color:#fff;font-family:Georgia,Times New Roman,serif;letter-spacing:.18em;padding:14px 18px;font-size:20px}.pl-foto{background:var(--ice);height:200px;overflow:hidden}.pl-foto img{width:100%;height:100%;object-fit:cover;display:block}.pl-body{padding:18px}.pl-body h2{margin:0 0 4px;font-family:Georgia,Times New Roman,serif;color:var(--navy);font-size:24px}.pl-precio{color:var(--accent);font-weight:700;font-size:20px;margin-bottom:6px}.pl-body p{margin:0;color:var(--muted)}.pl-foot{margin-top:auto;background:var(--bg);border-top:1px solid var(--line);padding:10px 18px;font-size:12px;color:var(--muted)}.estudios-head{display:flex;align-items:flex-start;justify-content:space-between;gap:16px}.fase-tag{flex:none;background:var(--accent);color:var(--navy);font-size:12px;font-weight:700;letter-spacing:.03em;border-radius:999px;padding:6px 14px;margin-top:4px}.kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-bottom:20px}.kpi{background:#fff;border:1px solid var(--line);border-radius:12px;padding:16px 18px;display:flex;flex-direction:column;gap:4px}.kpi-label{font-size:12.5px;color:var(--muted)}.kpi-value{font-family:Georgia,Times New Roman,serif;font-size:32px;color:var(--navy);line-height:1.1}.kpi-delta{font-size:12px}.kpi-delta.up{color:#1c7a52}.kpi-delta.down{color:#b06a16}.estudios-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-bottom:18px}.card{background:#fff;border:1px solid var(--line);border-radius:12px;padding:20px}.card h2{margin:0 0 16px;font-size:16px;color:var(--navy)}.card-note{margin:14px 0 0;font-size:13px;color:var(--muted);font-style:italic}.funnel{display:flex;flex-direction:column;gap:10px}.funnel-row{display:grid;grid-template-columns:92px 1fr;align-items:center;gap:10px}.funnel-label{font-size:13px;color:var(--muted)}.funnel-track{background:var(--bg);border-radius:6px;overflow:hidden}.funnel-fill{background:linear-gradient(90deg,var(--deep),var(--teal));color:#fff;font-size:12.5px;font-weight:600;text-align:right;padding:7px 10px;border-radius:6px;min-width:28px}.matches-scroll{max-height:272px;overflow-y:auto;scrollbar-width:thin;scrollbar-color:var(--line) transparent}.match{padding:10px 0;border-bottom:1px solid var(--line)}.match:last-of-type{border-bottom:0}.match strong{display:block;color:var(--navy);font-size:14px;margin-bottom:8px}.chips{display:flex;flex-wrap:wrap;gap:6px}.chip{background:var(--ice);color:var(--deep);border-radius:999px;padding:4px 11px;font-size:12.5px}.leads{width:100%;border-collapse:collapse;font-size:13.5px}.leads th{text-align:left;color:var(--muted);font-weight:600;font-size:12px;text-transform:uppercase;letter-spacing:.03em;padding:0 12px 10px;border-bottom:1px solid var(--line)}.th-sort{cursor:pointer;-webkit-user-select:none;user-select:none;white-space:nowrap}.th-sort:hover{color:var(--teal)}.sort-arrow{font-size:11px;opacity:.55;letter-spacing:0;text-transform:none}.th-sort:hover .sort-arrow{opacity:1}.leads td{padding:11px 12px;border-bottom:1px solid var(--bg);color:var(--ink)}.tag{border-radius:999px;padding:3px 10px;font-size:12px;font-weight:600}.tag.hot{background:#fde8e0;color:#b03a16}.tag.warm{background:#fff1d9;color:#9a6a12}.tag.cold{background:#e6edf2;color:#4a6173}.score{display:flex;align-items:center;gap:8px;min-width:90px}.score-bar{height:8px;border-radius:999px;background:linear-gradient(90deg,var(--teal),var(--accent));flex:none}.score span{font-size:12.5px;color:var(--muted)}.teaser-note{margin-top:18px;color:var(--muted);font-style:italic;font-size:13.5px}.leads-header{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:12px;margin-bottom:16px}.leads-header h2{margin:0;display:flex;align-items:center;gap:10px}.leads-count{font-size:12.5px;font-weight:500;color:var(--muted);background:var(--bg);border:1px solid var(--line);border-radius:999px;padding:2px 10px}.crm-filters{display:flex;gap:8px;flex-wrap:wrap}.crm-select{font:inherit;font-size:13px;color:var(--ink);background:var(--bg);border:1px solid var(--line);border-radius:8px;padding:6px 10px;cursor:pointer;min-width:150px}.crm-select:hover{border-color:var(--teal)}.crm-empty{text-align:center;color:var(--muted);font-size:13.5px;padding:24px 0 8px;font-style:italic}@media(max-width:900px){.kpis{grid-template-columns:repeat(2,1fr)}.estudios-grid{grid-template-columns:1fr}.leads{display:block;overflow-x:auto;white-space:nowrap}}@media(max-width:900px){.shell{grid-template-columns:1fr}.rail{flex-direction:row;align-items:center;gap:14px;overflow-x:auto}.rail nav{flex-direction:row}.rail-user{margin:0 0 0 auto;border:0;padding:0}.content{padding:24px 18px}.legal-grid,.mkt{grid-template-columns:1fr}.plantilla{width:100%;max-width:420px}}